BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//CiviCRM//NONSGML CiviEvent iCal//EN
X-WR-TIMEZONE:America/New_York
METHOD:PUBLISH
BEGIN:VEVENT
UID:CiviCRM_EventID_176_03e24593117ddc29f5abf7ad82ef82c5@www.dcadclub.com
SUMMARY:Forward Focus: Brands Helping People - The Future 
 of Advocacy Campaigns
DESCRIPTION:\n \n Are you looking for a way to jump start your
  morning? Join us for Forward Focus\, our monthly 
 morning series! Get the inside scoop of where indu
 stries are heading and what it means for you. Join
  us each month for a quick talk on what&rsquo\;s n
 ext with trends\, how to make better decisions for
  you and your clients\, and get your business in t
 he race towards the future.\n \n When brands spend
  upwards of $4.5 million to celebrate humanity\, i
 t signals changing times for advertising. This yea
 r&#39\;s Big Game featured messages from McDonald&
 #39\;s\, Coca-Cola\, Microsoft and Always directed
  more toward social change than your wallet.\n &nb
 sp\;\n Why do brands like CVS decide to stop selli
 ng high-margin products like tobacco? And how have
  brands like Toms built a business by giving away 
 shoes?\n &nbsp\;\n Increasingly\, consumer adverti
 sing is sounding more like cause marketing\, but h
 ow different are these two types of communications
  efforts? What happens when we apply consumer adve
 rtising concept and production standards to public
  interest campaigns? And how are DC agencies well-
 positioned to help brands move society towards a b
 righter future?\n &nbsp\;\n Kevin Richards\, SVP\,
  Creative Director\, and Carlos Roig\, EVP\, Media
  and Content Strategy at Home Front Communications
  discuss what the future holds for cause-based adv
 ertising. Join us.\n \n Featuring: Kevin Richards 
 and Carlos Roig // Home Front Communications\n Whe
 n: Wednesday\, March 11\, 2015 // Networking: 8:30
  &ndash\; 9:00 AM\, Program: 9:00 - 10:30 AM\n Whe
 re:&nbsp\; Madame Tussauds // 1001 F Street NW (Co
 rner of 10th and F Street) // Washington\, D.C.\n 
 Cost: FREE for members\; $35 Non-members\n \n &nbs
 p\;\n \n Forward Focus Sponsor:\n \n \n \n &nbsp\;
 \n \n &nbsp\;\n \n &nbsp\;
CATEGORIES:Meeting
CALSCALE:GREGORIAN
DTSTAMP;VALUE=DATE-TIME:20150311T083000
DTSTART;VALUE=DATE-TIME:20150311T083000
DTEND;VALUE=DATE-TIME:20150311T103000
LOCATION:1001 F Street NW\n Washington\, 20004\n United Sta
 tes\n 
URL:http://www.dcadclub.com/civicrm/event/info?reset=1&id=176
END:VEVENT
END:VCALENDAR