Porter Novelli

Media Planner/Buyer
Position Location: 
Washington, DC
Position Type: 
Full Time
Position Reports To: 
Vice President
Position Description: 

This individual will be responsible for management of media buying and planning either through internal resources or in coordination and collaboration with outside media buying companies. You will plan and direct integrated communications programs to include paid advertising, digital marketing, social media, and traditional PR. Full understanding and experience executing digital campaigns including search, display, analytics and optimization a must. Additionally, you must understand all aspects of campaign development including timelines, budgets, and basic production parameters talent management and art buying.

Responsibilities:
• Plan and direct integrated communications programs to include paid media, search, earned and social media, public affairs, broadcast, print and online design for advertising
• Collaborate with account planning and research to develop account strategies
• Plan, purchase and optimize paid media, with a strong emphasis on digital and search
• Collaborate with creative teams and manage the production of digital and advertising materials
• Represent employer during community projects and at public, social and business gatherings
• Regularly contribute to new business pipeline and pitches

Qualifications: 

• 5-7 years relevant work experience, with a minimum of 3 years agency experience
• Bachelor’s degree in Advertising, Marketing, Communications or related field
• Solid understanding of advertising and marketing principles
• Strong background in digital media including search, display and digital media analytics including working with Google Adwords and Google Analytics
• Google AdWords Certification preferred
• Experience using Wordstream, WordWatch or other automation software preferred
• Understanding of SEO and SEM
• Strong written communication skills
• Strong verbal communication skills: able to articulate thoughts persuasively one-on-one, in large and small groups, in formal and informal situations
• Excellent time management and organizational skills: able to juggle conflicting priorities and meet objectives consistently with minimal internal stress
• Proven/demonstrated supervisory experience
• Able to build effective relationships with cross-functional teams including creative and research departments
• Ability to anticipate client needs and quickly solve problems
• Government experience is a plus

How To Apply: 

Apply online at www.porternovelli.com

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