BEGIN:VCALENDAR VERSION:2.0 PRODID:-//CiviCRM//NONSGML CiviEvent iCal//EN X-WR-TIMEZONE:America/New_York METHOD:PUBLISH BEGIN:VEVENT SUMMARY:Forward Focus: Brands Helping People - The Future of Advocacy Campaigns DESCRIPTION:\n \n Are you looking for a way to jump start your morning? Join us for Forward Focus\, our monthly morning series! Get the inside scoop of where indu stries are heading and what it means for you. Join us each month for a quick talk on what&rsquo\;s n ext with trends\, how to make better decisions for you and your clients\, and get your business in t he race towards the future.\n \n When brands spend upwards of $4.5 million to celebrate humanity\, i t signals changing times for advertising. This yea r'\;s Big Game featured messages from McDonald& #39\;s\, Coca-Cola\, Microsoft and Always directed more toward social change than your wallet.\n &nb sp\;\n Why do brands like CVS decide to stop selli ng high-margin products like tobacco? And how have brands like Toms built a business by giving away shoes?\n  \;\n Increasingly\, consumer adverti sing is sounding more like cause marketing\, but h ow different are these two types of communications efforts? What happens when we apply consumer adve rtising concept and production standards to public interest campaigns? And how are DC agencies well- positioned to help brands move society towards a b righter future?\n  \;\n Kevin Richards\, SVP\, Creative Director\, and Carlos Roig\, EVP\, Media and Content Strategy at Home Front Communications discuss what the future holds for cause-based adv ertising. Join us.\n \n Featuring: Kevin Richards and Carlos Roig // Home Front Communications\n Whe n: Wednesday\, March 11\, 2015 // Networking: 8:30 &ndash\; 9:00 AM\, Program: 9:00 - 10:30 AM\n Whe re: \; Madame Tussauds // 1001 F Street NW (Co rner of 10th and F Street) // Washington\, D.C.\n Cost: FREE for members\; $35 Non-members\n \n &nbs p\;\n \n Forward Focus Sponsor:\n \n \n \n  \; \n \n  \;\n \n  \; CATEGORIES:Meeting CALSCALE:GREGORIAN DTSTAMP;VALUE=DATE-TIME:20150311T083000 DTSTART;VALUE=DATE-TIME:20150311T083000 DTEND;VALUE=DATE-TIME:20150311T103000 LOCATION:1001 F Street NW\n Washington\, 20004\n United Sta tes\n URL: END:VEVENT END:VCALENDAR