http://humanfactor.net/?page_id=590 en-us ℗ © 2012 Human Factor LLC DC Ad Club's Podcast for Advertising Professionals Human Factor CREATE gets inside the minds of the creative and the curious. Each month we'll interview advertising professionals in different aspects of advertising to keep you inspired and informed. Look for our Podcast in the iTunes Music Store. CREATE is co-produced and co-sponsored by Ad Club of Metropolitan Washington DC and Human Factor. CREATE gets inside the minds of the creative and the curious. Each month we'll interview advertising professionals in different aspects of advertising to keep you inspired and informed. Look for our Podcast in the iTunes Music Store. CREATE is co-produced and co-sponsored by Ad Club of Metropolitan Washington DC and Human Factor. Paula Bellenoit info@hfproductions.com Human Factor with Ad Club of Metropolitan Washington DC Jim Elms, Executive Vice President, Head of Global Strategy at Universal McCann Today’s interview is with Jim Elms, Executive Vice President, Head of Global Strategy at Universal McCann. http://humanfactor.net/podcast/Create_Universal-McCann_Jim-Elms.mp3 Fri, 23 Sep 2011 07:00:00 GMT 12:32 no DC Ad Club, Jim Elms, Universal McCann, advertising, ad week, adwkdc, human factor, interview Human Factor with Ad Club of Metropolitan Washington DC Bruce Nesmith, Director of Design at Bethesda Softworks Bruce Nesmith is currently the Director of Design for Bethesda Softworks, and lead designer for upcoming Elder Scrolls V: Skyrim. He is best known for his design work on The Elder Scrolls IV: Oblivion and Fallout 3. During his 20+ year career, Bruce has been a programmer, writer, systems designer, tester, QA manager, and producer. http://humanfactor.net/podcast/Create_Bethesda-Softworks_Bruce-Nesmith.mp3 Fri, 28 Oct 2011 07:00:00 GMT 30:46 no DC Ad Club, Bruce Nesmith, video games, Skyrim, Bethesda Softworks, advertising, human factor, interview Human Factor with Ad Club of Metropolitan Washington DC Pablo Pulido Creative Director at History Pablo Pulido is a Senior Creative Director, and his days are spent making promos to introduce new and existing shows for History. His credits are too long to list, but Top Shot, Life After People, Gettysburg, Ax Men, and American Pickers are just the tip of the iceberg. His promos are much more than ads for upcoming shows, they’re well thought out, incredibly creative and magnificently executed mini works of art by themselves. http://humanfactor.net/podcast/Create_History_Pablo-Pulido.mp3 Fri, 18 Nov 2011 07:00:00 GMT 23:44 no DC Ad Club, Pablo Pulido, History, advertising, television, network, cable, promos, human factor, interview Human Factor with Ad Club of Metropolitan Washington DC Joe Nichols, Creative Director at Lifetime Joe Nichols talks about how he does what he does, and what he looks for when he's hiring. http://humanfactor.net/podcast/Create_Lifetime_Joe-Nichols.mp3 Fri, 16 Dec 2011 07:00:00 GMT 18:34 no DC Ad Club, Joe Nichols, advertising, promos, human factor, interview Human Factor with Ad Club of Metropolitan Washington DC Today’s interview is with Roger Baldacci, Executive Vice President, Creative Director at Arnold Worldwide. Today’s interview is with Roger Baldacci, Executive Vice President, Creative Director at Arnold Worldwide. Throughout his career he’s produced an extensive body of award-winning work that has helped build brands like McDonald’s, Miller Lite, Coors, Timberland, Nikon, and Converse. http://humanfactor.net/podcast/Create_Arnold-Worldwide_Roger-Balducci.mp3 Fri, 27 Jan 2012 07:00:00 GMT 15:59 no DC Ad Club, Roger Baldacci, Arnold Worldwide, advertising, ad week, adwkdc, human factor, interview Human Factor with Ad Club of Metropolitan Washington DC Today’s interview is with Karen Riordan, President of Smith Gifford. Today’s interview is with Karen Riordan, President of Smith Gifford. Karen has had a successful career in the advertising industry, but she hasn't always been the boss. She started her career from the bottom floor and has worked her way to the top. Hear her background and her thought on the adveritising business. http://humanfactor.net/podcast/Create_Smith-Gifford_Karen-Riordan.mp3 Fri, 03 Feb 2012 07:00:00 GMT 19:32 no DC Ad Club, Karen Riordan, Smith Gifford, advertising, ad week, adwkdc, human factor, interview Human Factor with Ad Club of Metropolitan Washington DC Our guest today is Karl Boehm, Director of E-Marketing Strategy for NetStrategies Our guest today is Karl Boehm. Karl is the Director of E-Marketing Strategy for NetStrategies in Fairfax, VA. He is also the Programs Chair for Ad 2 DC, a part of the DC Ad Club, and Creator of the Future of Advertising event series FutAd. http://humanfactor.net/podcast/Create_NetStrategies_Karl-Boehm.mp3 Fri, 30 Mar 2012 07:00:00 GMT 23:20 no DC Ad Club, Karl Boehm, NetStrategies, FutAd, advertising, SEO, E-Marketing, search engine optimization, human factor, interview Human Factor with Ad Club of Metropolitan Washington DC Today's guest is Kai Fang, a Creative Director at GMMB Today's guest is Kai Fang, a Creative Director at GMMB. Kai directed the CTIA Sculptures project that just won Best of Show at the DC Addy awards. http://humanfactor.net/podcast/Create_GMMB_Kai-Fang.mp3 Wed, 25 Apr 2012 07:00:00 GMT 19:20 no DC Ad Club, Kai Fang, GMMB, Addy Awards, CTIA, ethics, advertising, human factor, interview Human Factor with Ad Club of Metropolitan Washington DC Today's guest is Jon Lee, Senior Copywriter at AKQA AKQA recently won an Addy for their work promoting the best-selling video game Skyrim. Today we speak with Senior Copywriter, JON LEE. Coming from a background in theater as both actor and playwright, Jon has a unique perspective on the advertising industry. http://humanfactor.net/podcast/Create_AKQA_Jon-Lee.mp3 Thu, 14 Jun 2012 07:00:00 GMT 17:40 no Jon Lee, AKQA, Addy Awards, Skyrim, advertising, human factor, DC Ad Club, create, interview Human Factor with Ad Club of Metropolitan Washington DC This interview is with 3 of the top members of the award winning RP3 Agency. This interview is with 3 of the top members of the award winning RP3 Agency.  Their clients include Norfolk Southern, Long & Foster, Facing History and Ourselves, American Nurses Association, Washington Area Women's Foundation, and United Way. Create reporter Blake Althen spoke with Creative Director Jim Lansbury, Associate Creative Director Lisa Biskin, and the agency president Beth Johnson.  They discuss their thoughts on starting this successful agency just 3 years ago and how they have managed to have so much success in such a short amount of time. http://humanfactor.net/podcast/Create_RP3_Johnson-Lansbury-Biskin.mp3 Mon, 27 Aug 2012 07:00:00 GMT 20:42 no RP3 Agency, Beth Johnson, Jim Lansbury, Lisa Biskin, advertising, human factor, DC Ad Club, create, interview Human Factor with Ad Club of Metropolitan Washington DC Amanda Ponzar is the Director of communications in Global Corporate Leadership at United Way WorldWide. In September, the Ad Club of Metropolitan Washington DC holds its annual Ad Week Conference. There are panels, workshops, networking, parties and much more. Create was there, and we managed to get a few brief interviews from some of the top panelists. Amanda Ponzar is the Director of communications in Global Corporate Leadership at United Way WorldWide. She spoke about how they form partnership programs with other brands in what she described as a triple win scenario. Ernesto Gluecksman briefly interviewed her after her panel to talk about this concept and more. http://humanfactor.net/podcast/Create_Amanda-Ponzar_AdWeekDC-2012.mp3 Thu, 27 Sep 2012 07:00:00 GMT 7:58 no Amanda Ponzar, United Way, Adweek, ADWKDC, Ad Week, advertising, human factor, DC Ad Club, create, interview Human Factor with Ad Club of Metropolitan Washington DC Amy DeMaria works with the Cystic Fibrosis Foundation as the Senior Vice President of Communication. In September, the Ad Club of Metropolitan Washington DC holds its annual Ad Week Conference. There are panels, workshops, networking, parties and much more. Create was there, and we managed to get a few brief interviews from some of the top panelists. Amy DeMaria works with the Cystic Fibrosis Foundation as the Senior Vice President of Communication. She spoke on a panel about how she views their foundation as taking on the role of a publisher, disseminating information a variety of ways. Ernesto Gluecksman got a chance to ask her more about that. http://humanfactor.net/podcast/Create_Amy-DeMaria_AdWeekDC-2012.mp3 Thu, 27 Sep 2012 07:00:01 GMT 6:30 no Amy DeMaria, Cystic Fibrosis Foundation, Adweek, ADWKDC, Ad Week, advertising, human factor, DC Ad Club, create, interview Human Factor with Ad Club of Metropolitan Washington DC Michael Goldberg is a partner at Deutsch in NYC. In September, the Ad Club of Metropolitan Washington DC holds its annual Ad Week Conference. There are panels, workshops, networking, parties and much more. Create was there, and we managed to get a few brief interviews from some of the top panelists. Michael Goldberg is a partner at Deutsch in NYC. He gave an inspiring talk on how to stay creative in the fast paced word of advertising and pr. Blake Althen got him for a few minutes immediately following. http://humanfactor.net/podcast/Create_Michael-Goldberg_AdWeekDC-2012.mp3 Thu, 27 Sep 2012 07:00:02 GMT 7:48 no Michael Goldberg, Deutsch Inc, Adweek, ADWKDC, Ad Week, advertising, human factor, DC Ad Club, create, interview Human Factor with Ad Club of Metropolitan Washington DC The Honest Index In September, the Ad Club of Metropolitan Washington DC holds its annual Ad Week Conference. There are panels, workshops, networking, parties and much more. Create was there, and we managed to get a few brief interviews from some of the top panelists. Seth Goldman is the CEO and Peter Kaye is the Vice President of Marketing of Honest Tea. Seth gave a fascinating talk about how they are using a campaign called the Honest Index where they set up tea stands with cameras in various cities to see just how honest people really were. Karl Boehm got a chance to talk to them about that campaign and more right before Peter gave his keynote address. http://humanfactor.net/podcast/Create_Honest-Tea_AdWeekDC-2012.mp3 Thu, 27 Sep 2012 07:00:03 GMT 7:29 no Seth Goldman, Peter Kaye, Honest Tea, Adweek, ADWKDC, Ad Week, advertising, human factor, DC Ad Club, create, interview Human Factor with Ad Club of Metropolitan Washington DC What Would You Ask Ted Leonsis? In September, the Ad Club of Metropolitan Washington DC holds its annual Ad Week Conference. There are panels, workshops, networking, parties and much more. Create was there, and we managed to get a few brief interviews from some of the top panelists. This episode features Ted Leonsis, an entrepreneur known for many things including being a founder of AOL, owning the Washington Capitals, the Wizards, and the Mystics; and chairing both Snag Films and Revolution Money. Before Ted gave his keynote address, Blake Althen asked members of the Ad Club what they'd like to ask Ted, then caught up with him immediately after his talk. http://humanfactor.net/podcast/Create_Ted-Leonsis_AdWeekDC-2012.mp3 Thu, 27 Sep 2012 07:00:04 GMT 3:48 no Ted Leonsis, Adweek, ADWKDC, Ad Week, advertising, human factor, DC Ad Club, create, interview Human Factor with Ad Club of Metropolitan Washington DC Mad Woman Jane Maas In September, the Ad Club of Metropolitan Washington DC holds its annual Ad Week Conference. There are panels, workshops, networking, parties and much more. Create was there, and we managed to get a few brief interviews from some of the top panelists. This episode features legendary advertising madwoman Jane Maas. She gave an uncensored 45 minute tell-all about life as a female advertising professional in the days of the original mad men. She recently published her Book "Mad Women: The Other Side of Life on Madison Avenue in the '60s and Beyond." Blake Althen got to spend a few minutes with her after her presentation. http://humanfactor.net/podcast/Create_Jane-Maas_AdWeekDC-2012.mp3 Thu, 27 Sep 2012 07:00:05 GMT 8:18 no Jane Maas, Mad Women, Madison Avenue, Adweek, ADWKDC, Ad Week, advertising, human factor, DC Ad Club, create, interview