Forward Focus: Social Media

Are you looking for a way to jump start your morning? Join us for Forward Focus, our monthly morning series! Get the inside scoop of where industries are heading and what it means for you. Join us each month for a quick talk on what’s next with trends, how to make better decisions for you and your clients, and get your business in the race towards the future.

In a world where social media platforms are increasingly becoming “pay to play”, developing an effective, data-driven, and organic social strategy is more important ever. Whether your social ad budget is limited, or you just want to make sure your newly acquired fans and followers stick around, it’s critical that your organic posts pack as much punch as possible. From post frequency to picking the right images, this discussion will focus on best practices for promoting your organization (or yourself!) through high quality, highly shareable social content that breaks through the clutter and keeps your audience informed and engaged.

Alison Burke is the Senior Social Media Strategist for the Brookings Institution, the world’s leading nonprofit, non-partisan public policy think tank. As part of the Brookings Office of Communication, Alison helps oversee the institution’s social properties, and manages a social media training program for scholars across a wide range of research programs. Prior to joining Brookings, Alison was an Account Supervisor in the social media practice group at DC-based public affairs firm VOX Global, and managed social media, email, and online organizing programs for two issue advocacy nonprofits, "The Alliance for American Manufacturing" and "Communities for Quality Education."