Forward Focus: Managing Polygamous Clients: How to Succeed When You're Not the Client’s Only Agency
Are you looking for a way to jump start your morning? Join us for Forward Focus, our monthly morning series! Get the inside scoop of where industries are heading and what it means for you. Join us each month for a quick talk on what’s next with trends, how to make better decisions for you and your clients, and get your business in the race towards the future.
It’s a truism in today’s agency business: more and more clients are non-exclusive and prefer instead to play the field with multiple agencies. How well you navigate this polygamous approach to agency relationships is a key determining factor in whether your agency will thrive as a member of a client’s multi-partner roster, or be left standing at the altar.
To help agencies get a handle on this reality, Wild Blue Yonder interviewed CMOs from a cross section of national and global brands who use multiple agencies, as well as agency leaders who are successfully navigating this field of potential land mines. Gary will share insights from the firm’s findings, including:
- Understanding common gripes clients have about multi-agency teams and how to stay in the client’s good graces
- The top three client/multi-agency relationship models in use today and when they work best
- Adapting your agency’s internal workings and culture around project-based, multi-agency teams
- Clarifying and establishing roles with the client and other partner agencies
- Navigating inter-agency team communications and conflicts
Anyone who works directly with clients or has a vested interest in the success of their firm’s future (and that pretty much is everyone) will take away something useful from this presentation.
Gary Duke, Partner and Chief Talent Officer, Wild Blue YonderGary Duke is Partner & Chief Talent Officer of Wild Blue Yonder, a talent development and consulting firm specializing in the creative services industry. Clients represent leading consumer brands as well as ad agencies, including Razorfish, Ogilvy, Havas Worldwide, Publicis, and locally, LMO Advertising. Before joining Wild Blue Yonder, Gary founded EmpowerBrand, LLC, a marketing consulting and corporate training firm focused on empowering brand marketers to achieve their goals. Prior to that, Gary served as Executive Vice President, Chief Brand Strategist at MDB Communications, where he oversaw the agency’s strategic planning, media and account management disciplines. In addition to holding senior management positions at other area ad agencies, Gary knows firsthand what it’s like to be “on the other side,” having served in several senior client-side marketing positions as well.
Where: General Assembly/1776 // 1133 15th Street, NW // 8th Floor // Washington, DC 20005
Cost: FREE for members; $35 Non-members
Thank you to our Forward Focus sponsor:
| Event Fee(s) | |
| Member (Ad 2 DC) | $ 0.00 |
| Member (Student) | $ 0.00 |
| Member (Individual) | $ 0.00 |
| Member (Educator) | $ 0.00 |
| Member (Retired) | $ 0.00 |
| Member (Company) | $ 0.00 |
| Member (Corporate) | $ 0.00 |
| Member (Silver) | $ 0.00 |
| Non-Member | $ 35.00 |
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