Charles E. Smith Life Communities

Associate Director, Communication
Position Location: 
Rockville, Maryland 20852
Position Type: 
Position Reports To: 
Director, Communication
Position Description: 

The Associate Director, Communication serves as the deputy director of the Office of Communication (formerly public relations), and is a key internal and public point-person on matters of public communication, media relations, and overall institutional image. The Associate Director carries out, supports, and encourages optimization of organizational brands – including but not limited to design choices, logos, styles, and language.

In addition, the Associate Director is a key point-person on day to day communication projects (electronic, print, video, etc.), with emphasis on: overall social media strategy, web design and content management, print/video production projects for sales and marketing, development, human resources, and other internal clients.

Charles E. Smith Life Communities is a non-profit organization that provides a range of residential living options, from independent to assisted living to long-term care, as well as medical and personal services to a community of 1,100 seniors on a 30-acre campus in the heart of Rockville.

Founded in 1910 as the Hebrew Home for the Aged, our services include the Hebrew Home of Greater Washington -- the largest and five-star evaluated long-term care center in the Mid-Atlantic United States. In all our residences and programs, the mission of the Charles E. Smith Life Communities is to fulfill Jewish values by providing a continuum of quality services for seniors and their families, and to affirm our commitment to the dignity of each individual.

Charles E. Smith Life Communities is an Equal Opportunity Employer and does not discriminate on the basis of race, color, religion, national origin, sex, age, marital status, disability, sexual orientation, veteran status or any other legally protected status.

Essential job responsibilities:

50% of Time - Consultant, project manager for communication projects with emphasis on sales/marketing ("admission") collateral materials, advertisements, etc., development materials, internal clients (HR, e.g.). Work includes writing, design consultation, vendor management and coordination, and adherence to internal clients' budgets and timelines.

35% of Time - Development and implementation of social media, web, and e-communication strategies, supportive of overall public relations, philanthropic, and sales/marketing objectives. Includes administration of Facebook, LinkedIn, Twitter, as well as Convio web design.

10% of Time - Support for broader organizational objectives and projects primarily administered by the Director, Communication, including but not limited to LifeTimes, Annual Report, and other branding initiatives.

5% of Time - Other duties as assigned in support of the mission of Charles E. Smith Life Communities.


• Bachelor's degree from an accredited institution.

• A minimum of 5-7 years direct communication experience in public relations, communication, marketing, advocacy, or like industry, with emphasis on content development, and including prior project management experience demonstrating successful communication with print and design vendors.

• Demonstrated experience/expertise in developing content for social media as part of a larger communication strategy.

• Extraordinary written and oral communication skills in the English language, with emphasis on writing for external relations, advancement, advocacy.

• Extraordinary attention to detail and demonstrated capacity to manage multiple projects within a budget or set timeline.

• Temperament suitable to working in what can be a fast-paced, deadline-oriented environment.

• Exceptional recognition of ethical and legal requirements of confidentiality in handling of sensitive information and situations.

• Fluency in MS Office products: MS Word, MS Excel, MS PowerPoint, MS Access, MS Outlook.

• Experience with use and administration of content management programs, social media, html, or the like.

• Demonstrated familiarity with some aspect of our mission: Greater Washington philanthropy, Jewish organizations, seniors, health-care, long-term care, public relations, or social service

• Experience with Convio and Blackbaud Raiser's Edge, advanced html experience.


This position is categorized as an Exempt position under the Fair Labor Standards Act. It may require evening and weekend hours on occasion, and access to reliable transportation to cover off-site events or represent the organization. In addition, this position is required to participate in required orientation and other forms of professional development required for all Charles E. Smith Life Communities employees.

How To Apply: 

For more information about the job, the organization, and benefits package, or to apply, please visit:

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