Forward Focus: Brands Helping People - The Future of Advocacy Campaigns

Pre-registration for this event is closed. Onsite registration will be available.

Are you looking for a way to jump start your morning? Join us for Forward Focus, our monthly morning series! Get the inside scoop of where industries are heading and what it means for you. Join us each month for a quick talk on what’s next with trends, how to make better decisions for you and your clients, and get your business in the race towards the future.

When brands spend upwards of $4.5 million to celebrate humanity, it signals changing times for advertising. This year's Big Game featured messages from McDonald's, Coca-Cola, Microsoft and Always directed more toward social change than your wallet.
Why do brands like CVS decide to stop selling high-margin products like tobacco? And how have brands like Toms built a business by giving away shoes?
Increasingly, consumer advertising is sounding more like cause marketing, but how different are these two types of communications efforts? What happens when we apply consumer advertising concept and production standards to public interest campaigns? And how are DC agencies well-positioned to help brands move society towards a brighter future?
Kevin Richards, SVP, Creative Director, and Carlos Roig, EVP, Media and Content Strategy at Home Front Communications discuss what the future holds for cause-based advertising. Join us.

Featuring: Kevin Richards and Carlos Roig // Home Front Communications
When: Wednesday, March 11, 2015 // Networking: 8:30 – 9:00 AM, Program: 9:00 - 10:30 AM
Where:  Madame Tussauds // 1001 F Street NW (Corner of 10th and F Street) // Washington, D.C.
Cost: FREE for members; $35 Non-members
Registration includes admission to Madame Tussauds.
Forward Focus Sponsor:


March 11th, 2015 8:30 AM   through   10:30 AM
1001 F Street NW
Washington, 20004
United States

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Event Fee(s)
Member (Ad 2 DC) $ 0.00
Member (Student) $ 0.00
Member (Individual) $ 0.00
Member (Educator) $ 0.00
Member (Retired) $ 0.00
Member (Company) $ 0.00
Member (Corporate) $ 0.00
Member (Silver) $ 0.00
Non-Member $ 35.00

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Which chapter of the American Advertising Federation is the fairest of them all?
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