Best of DC: Financial Services Marketing

Online registration is now closed. Onsite registration will be available.

The banking industry affects us every day. From mortgages to credit cards to direct deposits, we all deal with money and we all use a financial institution to manage our money needs. But how do we as consumers choose which bank is for us? And how do the advertising and marketing departments of financial institutions help consumers decide?

Banking is so much more than just the bottom line.

In this month’s “Best of DC” we talk to the best in the financial services marketing industry. Hear from marketing professionals from local community banks, larger national banks and other financial institutions about how they work for your money and make your money work for you.

What marketing challenges does the banking industry face?  How is the banking industry being impacted by the rise of the mobile app and the prevalence of the internet? How important is advocacy marketing in the industry that controls cash flow?

Hear the answers to these questions and so many more at Best of DC: Financial Services Marketing. 


Sarah Eppes, Marketing Director, Washington DC United Bank Financial Center
Penni Barnett, Vice President, Marketing Communications Manager, Burke & Herbert Bank

When: Wednesday, April 22, 2015 // 6:00pm - 8:00pm
Where: General Assembly // 1133 15th Street Northwest // Washington, DC 20005
Metro: Mcpherson Square // Blue and Orange Lines
Parking: Street parking and local garages
Cost: Ad 2 DC/Student: $25 // DC Ad Club Member: $35 // Non-member: $45
(note: onsite registration adds $10 to the cost of ticket)


April 22nd, 2015 6:00 PM   through   8:00 PM
1133 15th Street NW
Washington, DC 20005
United States

Show large map
Event Fee(s)
Member (Student) $ 25.00
Member (Ad 2 DC) $ 25.00
Member (Individual) $ 35.00
Member (Educator) $ 35.00
Member (Retired) $ 35.00
Member (Non-resident) $ 35.00
Member (Company) $ 35.00
Member (Corporate) $ 35.00
Member (Silver) $ 35.00
Non-member $ 45.00

Help spread the word

Please help us and let your friends, colleagues and followers know about our page: Best of DC: Financial Services Marketing

You can also share the below link in an email or on your website.

April 29, 2015
Ad 2 DC's Water Cooler Wednesday
May 13, 2015
Forward Focus: Social Media
May 19, 2015
Company: NAEYC
Senior Creative Design Specialist
Post date: April 23, 2015
Company: LMO Advertising
Senior Software Project Manager
Post date: April 21, 2015
Company: OUTFRONT Media
Marketing Intern
Post date: April 21, 2015

Share Your Opinion

Which chapter of the American Advertising Federation is the fairest of them all?
Why, DC Ad Club, of course!
New York always wins these things
Baltimore gets points for trying
Total votes: 60