Best of DC: Financial Services Marketing

The banking industry affects us every day. From mortgages to credit cards to direct deposits, we all deal with money and we all use a financial institution to manage our money needs. But how do we as consumers choose which bank is for us? And how do the advertising and marketing departments of financial institutions help consumers decide?

Banking is so much more than just the bottom line.

In this month’s “Best of DC” we talk to the best in the financial services marketing industry. Hear from marketing professionals from local community banks, larger national banks and other financial institutions about how they work for your money and make your money work for you.

What marketing challenges does the banking industry face?  How is the banking industry being impacted by the rise of the mobile app and the prevalence of the internet? How important is advocacy marketing in the industry that controls cash flow?

Hear the answers to these questions and so many more at Best of DC: Financial Services Marketing. 

Panelists:

Sarah Eppes, Marketing Director, Washington DC United Bank Financial Center
Penni Barnett, Vice President, Marketing Communications Manager, Burke & Herbert Bank

When: Wednesday, April 22, 2015 // 6:00pm - 8:00pm
Where: General Assembly // 1133 15th Street Northwest // Washington, DC 20005
Metro: Mcpherson Square // Blue and Orange Lines
Parking: Street parking and local garages
Cost: Ad 2 DC/Student: $25 // DC Ad Club Member: $35 // Non-member: $45
(note: onsite registration adds $10 to the cost of ticket)