Porter Novelli

Junior Media Planner/Buyer
Position Location: 
Washington, DC
Position Type: 
Position Reports To: 
Vice President, Consumer Marketing
Position Description: 
The Washington DC office of Porter Novelli is looking for a Media Planner/Buyer with 1-3 years of experience in digital and traditional media. This person will provide support for the media team in all aspects of media planning for a variety of clients including the development of media recommendations, management of ongoing media plans, forming and maintaining relationships with key media, ad trafficking, research and analytics and client reporting.
  • Assist in the development, coordination and management of various campaigns including digital, traditional and public service.
  • Work with media properties and outside vendors, including outside buying firms, to provide guidance on media strategy and negotiate best value for clients
  • Develop and manage search campaigns
  • Collaborate with creative teams and manage the production of digital and advertising materials
  • Assist in the billing process including insertion orders, reconciliations and reporting.
  • Assist in tracking/evaluating campaign effectiveness with post analysis reports.
  • Field incoming proposals /phone calls from media representatives and maintain professional relationships.
  • 1-3 years of media buying and planning in an agency environment.
  • Strong background in digital media including search, display and digital media analytics including working with Google Adwords and Google Analytics.
  • Understanding of SEO and SEM
  • Exposure to integrated campaigns and offline media planning.
  • Effective oral and written communication skills.
  • Excellent organizational skills.
  • Ability to understand, evaluate, interpret, and translate results of raw data.
  • Time management – multi-tasking, prioritization
  • Basic knowledge of internal agency systems and process.
  • Government experience is a plus
How To Apply: 

For immediate consideration apply online at www.porternovelli.com (preferred) or email your resume to [email protected]

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