Public Service

Ad 2’s Public Service initiative distinguishes Ad 2 from other industry-related organizations. Since the early 1960’s, Ad 2 chapters from across the country have been providing pro-bono advertising and marketing campaigns to non-profit organizations in their local communities. Together, Ad 2 chapters have raised hundreds of thousands of dollars, secured millions in donated media and increased volunteers for numerous organizations. To date, over 300 non-profit marketing campaigns have been executed by Ad 2 chapters. Campaigns are showcased each year at the AAF National Conference during the Ad 2 National Public Service Competition.

Ad 2 DC is proud to participate in this initiative each year. Ad 2 DC handpicks one local D.C. metro area non-profit each year to receive a fully-integrated pro-bono marketing campaign that includes marketing collateral, media, public relations and more.

For the 2013-2014 year, Ad 2 DC worked with the Washington Literacy Center. The campaign placed second nationally, providing the client with advertising, social media, public relations, fundraising and infrastructure support. In addition to the campaign itself, the non-profit and the new advertising efforts are showcased at the AAF National Conference during the Ad 2 National Public Service Competition. Previous pro bono clients have included: Our House, A Space of Her Own, Dreams for Kids DC and Teaching for Change.

June 10, 2015
AAF Presents: ADMERICA 2015
June 10, 2015
Forward Focus: Making It Up As We Go Along:...
June 16, 2015
Best of DC: Corporate Social Responsibility
Company: LMO Advertising
Associate Media Planner
Post date: May 28, 2015
Company: SRB Communications, LLC
Account Coordinator
Post date: May 28, 2015
Company: JK Moving Services
Marketing Specialist
Post date: May 27, 2015

Share Your Opinion

Which chapter of the American Advertising Federation is the fairest of them all?
Why, DC Ad Club, of course!
New York always wins these things
Baltimore gets points for trying
Total votes: 61