Forward Focus: Digital Campaigns for the 21st Century

Are you looking for a way to jump start your morning? Join us for Forward Focus, our new monthly morning series! Get the inside scoop of where industries are heading and what it means for you. Join us each month for a quick talk on what’s next with trends, how to make better decisions for you and your clients, and get your business in the race towards the future.

Whether your organization is marketing a product or service to consumers, or raising awareness and sparking advocacy around a national issue, successful 21st century campaigns are integrating digital and social tools like never before. Social content puts people at the center, empowering them to write their own stories and connect with others in ways that used to be unimaginable. This discussion will cover how Paid, Earned, Shared and Owned Media are converging and changing, with a specific focus on how social advertising can expand the reach of your creative content and activate existing communities to take action. From organizing thousands of teachers to host Digital Learning Day events, to sending hundreds of letters to targeted policymakers, leading organizations are driving results by going where their people are and giving them what they want, when and where they want it.

Anthony Shop
Anthony Shop is a pioneer in the field of digital media. A former journalist and press secretary, Anthony is the first new media professional to be elected to the prestigious National Press Club’s Board of Governors. He founded the Club’s popular “Get It Online” digital media series, which has hosted luminaries from USA Today, NASA and The White House to discuss media trends with Washington DC’s elite. Starting from a deep belief that the future is bright and people come before technology, Anthony co-founded the digital innovation agency Social Driver in 2009. Without outside investors or debt, Social Driver has become the the 7th fastest growing agency in the United States, according to The Agency 100. As Chief Strategy Officer, Anthony has sparked innovative campaigns for a portfolio of clients including Honda, Salesforce and leading nonprofits.

Julie Booher
Julie Booher is a seasoned marketing and strategy development professional with particular expertise in the B2B sphere. She manages a diverse portfolio of clients for Social Driver, leading a four-person cross-functional project team using agile project methodologies to deliver on-time, on-budget websites, digital ad campaigns, and strategies. Julie has project managed on multiple successful website redesigns and branding campaigns totaling over $1M in budget.