Senior Strategic Planner
Position Location: 
Washington, DC
Position Type: 
Position Reports To: 
Position Description: 

We are looking for an engaged and inquisitive mind to provide day-to-day account planning, digital and brand strategy, and research leadership for multiple accounts across a range of industries. This position is as unique as our agency - we need a rare blend of thinker and doer, a self-starter with great chops in branding and advertising as well as experience in the digital and cross-cultural realms. The ideal candidate should be passionate about media and technology, curious about what makes consumers tick, proactive in work outlook, and a curator of culture. We are looking for someone who is willing to get “their hands dirty” and conduct both formal and informal research when necessary. The Senior Strategic Planner will provide deep consumer understanding and insight to inform the development of integrated marketing and communications solutions at every stage, working across the diverse cultural spectrum of today’s America. They will manage the research and strategy development for all deliverables – creative, media and technology.

Primary Responsibilities:
• Work closely and proactively with account management colleagues to provide strategic direction
• Collaborate with our creative team to identify powerful, cross-cultural insights that will form the foundation for impactful creative
• Develop and conduct creative briefings that provide clear persuasive information.
• Represent the client’s customers in client meetings and present research and strategy findings.
• Support new business activities
• Lead and collaborate with clients on research projects from start to finish.
• Recommend and implement research that will aid in the consumer insight gathering and strategic process.
Monitor and interpret cultural and social trends relevant to our client’s business.
• Provide clear specifications for actionable relevant research to the team and client.
• Develop accurate and insightful conclusions from research data and present strategy and direction to the client.
• Generate and present agency’s strategic POVs.
• Work closely with our tech and UX teams on digital strategy initiatives – providing strategic guidance for web, social and mobile programs and initiatives.
• Work with our UX team on Persona development, ethnographic user research
• Manage and disseminate primary and secondary research knowledge across all agency teams.
• Work on innovative original research projects for the agency and support the agency’s thought leadership practice


Required Qualifications:
• Bachelor’s degree from a four-year accredited college required
Master’s degree preferred
• 5 or more years of work experience in an advertising or digital agency with at least 3 of those years in account planning, research or digital strategy
• General Market AND multicultural (Hispanic, African-American, Asian, etc.) experience preferred
• Experience with primary (qualitative and quantitative) and secondary research
• Digital experience highly prioritized
• MUST be able to roll up your sleeves and dig deep – this is a very hands-on position
• Able to inspire multidisciplinary teams
• Experience leading primary research, including quantitative (e.g. surveys) and qualitative (focus groups, ethnographies, etc.) research
• Experience using Simmons, ComScore and other syndicated research tools
• Must be passionate about emerging digital strategy disciplines, such as content strategy, user experience, and native advertising

Communication Skills:
• Ability to write compelling, articulate and succinct creative brief and media briefs
• Ability to read and interpret information from a variety of sources, such as trade journals, research reports, white papers and cross-tabulated survey data.
• Ability to write research reports, presentations, white papers and general business correspondence.
• Proven ability to effectively present to clients and internal audiences.
• Strong writing and interpersonal skills.
• Ability to “drink from the fire hose” – can stay on top of emerging digital, multicultural, and advertising industry trends

How To Apply: 

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