ADWKDC 2014: How to Lead the Mindful Marketing Revolution

These days, big data, growing ROI pressure, and 24 x 7 customer demands make many marketing communications professional and marketers feel mindless, not mindful. And it’s no wonder--research shows that the pendulum towards technology over-stimulation and dependency has swung too far. In addition, over half of what customers are saying about you online cannot be tracked with analytics tools.

It’s time for marketers to make important decisions without depending solely on data. Marketing expert and author, Lisa Nirell, and Bozzuto CMO Jamie Gorski show you how today’s marketing visionaries have learned to generate new opportunities and transform customer relationships using a balanced, time-tested approach.

In this session, you will learn ways to: Eliminate unproductive marketing habits; Rapidly shift the perception of marketing from order taker to market maker; Avoid big disappointments with big data; Accelerate community engagement and deepen peer relationships; and Leverage profit-producing practices from Bozzuto, Dell, and Amazon.

Participants will receive a signed copy of Lisa Nirell’s just-released book, The Mindful Marketer: How to Stay Present and Profitable in a Data-Driven World (compliments of Bozzuto). Stay after the luncheon to purchase your additional copies and meet the author.

September 10th, 2014 12:45 PM   through   1:45 PM
1825 Connecticut Avenue, NW
8th Floor
Washington, DC 20009
United States
Event Fee(s)
Member (Ad 2 DC) $ 35.00
Member (Student) $ 35.00
Member (Individual) $ 35.00
Member (Educator) $ 35.00
Member (Retired) $ 35.00
Member (Company) $ 35.00
Member (Corporate) $ 35.00
Member (Silver) $ 35.00
Non-Member $ 50.00

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Which chapter of the American Advertising Federation is the fairest of them all?
Why, DC Ad Club, of course!
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