ADWKDC: Prospect SmAARt (and avoid the pitch!)

Invitation-only event. Open to agency CEOs and business development directors. If you did not receive an invitation, email [email protected]

Avoid the pitch? But that's the backbone of new business. Nope. It's the hole inside your pocket where your agency spends multiples of thousands every year. You only have a one out of three—or more typically, one out of four—chance of winning the account as a finalist! At the end of the year, a 40% win rate is darn good, which means you've also spent loads of dollars and oodles of hours against lots of loss.

Instead of pitching, start prospecting strategically by being proactive and not reactive. New business isn’t about chasing. It isn’t about dialing for dollars. It’s not about being the center of attention. It’s about being the center of attraction!

This fast-paced presentation will address the question, “What’s the best way to prospect?” and discuss a few keys principles that will have a big impact on designing your agency’s prospecting program. Learn how the Age of Anxiety impacts prospecting and what the number one reason behind falling into the sea of sameness. You’ll understand a vital competitive advantage and know the one proprietary tool you can own. It’ll detail the 3Cs, 4Ts, and 4Ps of positive prospecting through the marketer’s lens, as well as common pitfalls. Discover the eight tipping points of the most successful ways to approach prospecting and some of the best new business resources available for your toolbox.

Who should attend? Prospect smAARt (and avoid the pitch!) is a 60-minute presentation intended for those executives responsible for cultivating new business, whether you’re the CEO of your own small business or the CMO of a multi-office international agency.


September 10th, 2014 8:30 AM   through   10:00 AM
1825 Connecticut Avenue, NW
8th Floor
Washington, DC 20009
United States
Event Fee(s)
Member (Ad 2 DC) $ 0.00
Member (Individual) $ 0.00
Member (Company) $ 0.00
Member (Corporate) $ 0.00
Member (Silver) $ 0.00
Non-Member $ 35.00

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Which chapter of the American Advertising Federation is the fairest of them all?
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