Forward Focus: Digital Trends 2015: How Consumer Expectations are Evolving in a Multi-Screen, Multi-Modal World

Online registration is closed for this event, but onsite registrations are welcome.

Are you looking for a way to jump start your morning? Join us for Forward Focus, our monthly morning series! Get the inside scoop of where industries are heading and what it means for you. Join us each month for a quick talk on what’s next with trends, how to make better decisions for you and your clients, and get your business in the race towards the future.

Digital Trends 2015: How Consumer Expectations are Evolving in a Multi-Screen, Multi-Modal World
 with Ivy Esquero, Senior Manager, Global Consumer Insights, Microsoft

People all over the world are living their lives digitally—at work, at home and everywhere in between.  The division between the digital and physical worlds is becoming increasingly blurry.  Technology is fueling this new duality and is getting smarter as consumers add devices and services to augment their world.  Microsoft’s study, Digital Trends 2015, curates Microsoft’s perspective on where consumer expectations for digital are headed and illuminates the implications for brands.  Each trend tells a compelling story of consumers’ evolving relationships toward devices, platforms, apps and brands, and together, they are helping us understand the new rules around consumer digital experiences. 

Sharing these trends with us will be Ivy Esquero, Senior Manager, Global Consumer Insights. Ivy looks to unpack the “why” behind consumer behavior and uncover the person behind the number, revealing ways to deeply engage consumers as they navigate the digital landscape.  Prior to Microsoft, Ivy was in the Global Strategic Research team at Prudential Financial, where she delved into the consumer journey to financial security and retirement.  Ivy joined Prudential from the Advertiser Solutions Group at the Nielsen Company where she served as a Research Director, advising Fortune 100 clients on optimal advertising mix and cross-channel opportunities.  Her work has been covered by major news outlets including the Wall Street Journal, CNET, Adweek and AdAge.  She started her career in the Financial Services industry focusing on marketing and analytics. 

Featuring: Ivy Esquero, Senior Manager, Global Consumer Insights, Microsoft
When: Tuesday, April 14th // Networking: 8:30 – 9:00, Program: 9:00 - 10:30 AM
Where: Microsoft Innovation & Policy Center // 901 K Street NW // 11^th Floor // Washington, DC 20001
Cost: FREE for Members // $35 Non-Members

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