Best of DC: Hyper-Targeted Advertising. Beyond Demographics - Behaviors, Interests, and More

Social media has become increasingly complex, while also making consumer engagement easier for smart marketers. With the rapid decline in organic reach, contextual targeting is needed more than ever to make an impact. By hyper-targeting your content and focusing on user behavior you ensure you’re reaching the right people and creating more meaningful connections. During our presentation, we will go over best practices and case studies to help you make sure you are making the most of your social advertising budget.


Ryan Mach, Management Supervisor, LMO Advertising

With 18 years of experience, Ryan has an abundance of expertise in solving B2B and B2C business challenges through the proper application of marketing tools including, advertising, CRM, website development, and social media. Ryan has worked with clients in a variety of industries, including the George Washington University, Edelman Financial Services, Air Products, Guardian Industries, Maryland Lottery, Army National Guard, and Maryland Transit Administration.



Lauren Pappas, Media Supervisor, LMO Advertising

Lauren Pappas is Media Supervisor at LMO Advertising. Lauren specializes in digital media (display, mobile, digital video), paid search and paid social, as well as the successful integration of all of these tactics. Lauren has experience working across industries, with emphasis on lead generation and brand awareness for both business to consumer (B2C) and business to business (B2B). At LMO, Lauren works on a variety of clients, including The George Washington University, Military Officers Association of America, and National Council of Architectural Registration Boards, among others.


When: Thursday, November 5 // 6:00pm - 8:00pm
Where: LMO Advertising // 1776 Wilson Boulevard // 5th Floor // Arlington, VA 22209
Metro: Rosslyn (Blue // Orange // Silver Lines) or Courthouse (Orange // Silver Lines)
Parking: Street parking and local garages
Cost: Ad 2 DC/Student: $25 // DC Ad Club Member: $35 // Non-member: $45 (note: onsite registration adds $10 to the cost of ticket)

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November 5th, 2015 6:00 PM   through   8:00 PM
Event Fee(s)
Member (Student) $ 25.00
Member (Ad 2 DC) $ 25.00
Member (Individual) $ 35.00
Member (Educator) $ 35.00
Member (Retired) $ 35.00
Member (Non-resident) $ 35.00
Member (Company) $ 35.00
Member (Corporate) $ 35.00
Member (Silver) $ 35.00
Non-member $ 45.00

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Which chapter of the American Advertising Federation is the fairest of them all?
Why, DC Ad Club, of course!
New York always wins these things
Baltimore gets points for trying
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